About 2018-10-05T16:11:37+01:00

About Genie

Founded by Casey Norman in 1997 and still based in the UK, Genie works with the world’s major toy companies, helping them bring new concepts to market. Innovating and inventing for over 20 years, Genie has created a huge variety of products in different categories and licensed them worldwide. Our aim is to bring toys to life by combining form, mechanism, electronics and appealing themes with, of course, a little Genie magic.

What Our Licensees Say